Product Manager-Being Your Own Client

27 Jun

http://www.slideshare.net/SunilMundra/product-manager-being-your-own-client

 

Quotes

  • Most products are reborn. The initial version is almost always scrapped.
  • Creating a product is hard enough, marketing it and implementing it is a ‘totally different ballgame’.
  • As a product manager it helps to have
  1. Reflexes of a juggler (to help keep multiple balls in the air)
  2. Nose of a basset hound (to help sniff the environment)
  3. Hide of rhinoceros (to help deflect the poison darts coming your way)

Outline

  • What Is A Software Product
  • Characteristics Of A Software Product
  • What Is Software Product Management
  • Product Manager Skills
  • Is BA a Good Candidate for Product Manager
  • Key Considerations In Product Creation
  • Product Management Challenges
  • Product Management Learnings

What Is A Software Product

A single application or suite of applications built by software company to be used by multiple customers

Examples: Finacle, Oracle DB 10g, SAP ERP, MS Office etc.

Characteristics Of A Software Product

  • Used by Multiple Customers
  • IP is owned by the Creator
  • It is based on Domain Knowledge
  • It is Licensed
  • It has Versions
  • It has a Life cycle

What Is Software Product Management

  • Discipline which governs a product from its inception to the market, or customer delivery, and service, in order to generate highest possible value for the customer.
  • Software Product Management is about delivering the right products, at the right time, to the right markets.
  • The main challenge of software product management is balancing the different and frequently conflicting wishes, needs and priorities of sponsors, developers, marketers and customers.

Product Manager Skills

  • Leadership
  • Domain Knowledge
  • Passion for Customer Delight
  • Multi Tasking
  • Understanding System Architecture
  • Keeping Pace with Business Environment
  • Dealing with Variety of Stakeholders
  • Managing and Mentoring People
  • Commercial Acumen
  • Showcasing Product/Solution

IS BA Good Candidate For Product Manager

  • Leadership
  • Domain Knowledge
  • Passion for Customer Delight
  • Multi Tasking
  • Understanding System Architecture
  • Keeping Pace with Business Environment
  • Dealing with Variety of Stakeholders
  • Managing and Mentoring People
  • Commercial Acumen
  • Showcasing Product/Solution

Key Considerations In Product Creation

  • Clarity on Need Intended to Fulfill
  • Sustainability of USP
  • Extent of Competition
  • Extent of Investment
  • Financial Viability
  • Capabilities in
  1. People
  2. Process
  3. Technologies
  4. Domain
  5. Marketing

Key Product Management Challenges

  • Fulfilling Cost and ROI Expectations
  • Knowledge Management
  • Getting and Retaining the right kind of People
  • Balancing Interests of Multiple Stakeholders
  • Ensuring Product remains Up To Date

Product Management Learnings

Do’s

  • Package Features as Solutions
  • Modularize Optimally
  • Accept Mistakes & Know when to ‘Cut Your Losses’
  • Always keep Customer’s TOC in mind
Dont’s
  • Aim to ‘Make Everyone Happy’
  • ‘Chew too much’ at a time, for development
  • Base Initial Dev. on Single Client Requirements
  • Use Pricing as Primary Competitive Advantage


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: